Get in the Mindset of a Growth Marketer

December 27, 2017

If you want to ensure that your real estate expertise and successes are well-publicized, build a marketing strategy the same way you would build a house: Lay the foundation one brick at a time, says Remy Bernstein, COO of Longneck & Thunderfoot, a brand publishing company.

Outlining content, PR, and social media strategies should serve as a blueprint for your larger business goals, he says. When you’re building the blueprint, Bernstein says even the smallest details becomes significant. Here are a few consideration to take into account when planning.

  • Decide who you’re trying to attract: buyers, sellers, investors, contractors, developers, or others.
  • Figure out what type of collateral and marketing incentives you’ll need to get your message across to your target audience. 
  • Find a trustworthy photographer and videographer to take photos and videos on site.
  • Take notes on the challenges you’ve successfully overcome to close a deal.

Here are six ideas to start implementing this year.

  1. Gather testimonials at the conclusion of a sale.
  2. Take photos and videos of properties at different stages to showcase as examples to other prospects.
  3. Create sales assets (case studies, white papers, e-books) that would live on your website for different buyer personas.
  4. Maintain a blog on your site. (Did you know sites that have a prominently featured blog are 434 percent more likely to be indexed by search engines like Google?)
  5. Engage with industry thought leaders through social media and content partnerships.
  6. Pitch your story or expertise to various media outlets. Find someone interested in interviewing while your story is fresh.

Source: Remy Bernstein, Longneck & Thunderfoot