Why You Should List in the Middle of the Week
May 7, 2018
If you want to sell a home for the most money, list it on a Wednesday. If you want to sell it in the fastest amount of time, list on a Thursday. These are the findings from a recent Redfin study, which analyzed a sample of 100,000 homes that sold in 2017.
Redfin researchers found that homes listed on a Wednesday sold for an average of $2,023 more than homes listed on a Sunday—the worst day of the week to list. They also found that homes listed on a Thursday tended to find buyers five days faster than homes listed on a Sunday, which was used as the baseline for comparison. Further, homes listed on Thursday also were more likely to be sold within 90 to 180 days.
“There isn’t one clear reason why Wednesday outperforms on price, while Thursday wins on speed and certainty,” according to Redfin’s blog, which details the study’s findings. “Possible explanations include that agents who list on Wednesdays tend to be better at pricing strategically to command the best price, or that in this fast-paced, low-inventory market, there’s simply a sweet spot for garnering the maximum sense of urgency and competition among eager homebuyers. Another theory is that the advantage of Wednesday and Thursday simply correlates to buyers’ house hunting schedules.”
Redfin’s study follows on the heels of a separate one from ATTOM Data Solutions that found May is the best month to sell a home nationwide. Researchers evaluated the sales of 14.7 million homes from 2011 to 2017 to find the month with the highest sales price. They found that May saw the largest premiums above the estimated market value of 5.9 percent.
Source: “What’s the Best Day to Put Your Home on the Market?” Redfin (May 4, 2018)
Updated: October 22, 2018