Berkshire Named ‘Real Estate Brand of the Year’

May 25, 2018

Berkshire Hathway HomeServices was named “Real Estate Agency Brand of the Year” and “Most Trusted Real Estate Brand” for 2018 in the 30th annual Harris Poll EquiTrend study.

More than 77,000 consumers rated 3,000 brands in about 300 categories online. Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, received the highest ranking in the real estate agency category. They were ranked on consumers’ perception of its brand familiarity and purchasing consideration, among other factors. 

“We are honored to be recognized by consumers in the respected Harris Poll EquiTrend study,” says Gino Blefari, Berkshire Hathaway HomeServices president and CEO. “It’s a tribute to our franchisees’ tireless work and support of clients and the exemplary way they represent our brand in the marketplace.” 
The 2018 Harris Poll EquiTrend study measures and compares the brands of companies in various industries based on respondents’ perceptions of brands, emotional connection to them, brand awareness, influence, and familiarity. It is one of the longest-running surveys in the U.S. tracking public opinion and social sentiment related to brands. View the full list of brand rankings in various categories.