Slow Mobile Load Times Could Hurt Your SEO Ranking
June 28, 2018
How fast does your website load on a mobile device? The answer could dictate how many people will easily find your website.
Web traffic from mobile and tablet devices have accounted for a higher percentage of traffic than desktops since 2016. Over the past few months, Google has been rolling out a mobile-first index, which could have a major impact starting this summer on the SEO performance of websites that are slow on mobile devices. Google measures page speed as the time between when a page is called and when it is initially loaded. The search engine will be factoring in mobile page load time when determining a search ranking.
Forbes.com columnist Andrew Gazdecki, founder and CEO of Bizness Apps, offers several tips for improving the speed of your mobile site, including using fewer redirects, using smaller or fewer images, and “minifying your code.”
Gazdecki says poorly optimized images are a common problem with slowing down mobile pages. He recommends using tools like Compressor.io to compress and scale images for mobile.
He also recommends minification of the code by reducing the amount of code on your web page. “Annotations, white space characters, newline characters, and block delimiters are some of the most common culprits of wasted code space,” he writes. He suggests using online tools to help automate the minification process, such as CleanCSS, UglifyJS, Minify Code, and Better WordPress Minify.
“With the ever-growing importance of the mobile web, it’s vital that brands make site speed a priority,” Gazdecki writes. “Just a few modifications to your site code can make all the difference between boosting your web traffic or losing it.”
Also, test your website’s mobile friendliness with a Google business tool to test page speed of your mobile site. Plug in your website URL to receive scores on mobile friendliness, mobile speed, and desktop speed. Google will also send a detailed report to offer more ideas in areas you can improve.
Updated: July 18, 2018