A Roaring Success? Agent Uses T-Rex to Market Home

July 18, 2018

They say everything's bigger in Texas, so why not marketing gimmicks? Real estate agent Casey Lewis exemplified this by using a giant Tyrannosaurus Rex to market a 796-square-foot lake home in Granbury, Texas, listed for $89,900.

Purple toy dinosaur on pink background

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Lewis strategically photographed and videotaped an inflatable T-Rex in Jurassic Park fashion around the home. The predator was shown mowing the lawn, relaxing in a rocking chair, looking in the kitchen’s refrigerator, taking a shower, fishing on the lake, and more.

The gimmick paid off. Lewis says he had over 45 showings for the home and it was under contract within the first two days.

“We came up with the idea a few years ago and have been waiting for the right client and right house to try it,” Lewis told realtor.com®. “It was a great way to get extra exposure to an already great property… The listing has been featured on local news, shared hundreds of times on social media, and I’ve received calls from all over the country asking for information about the property.”

Lewis isn’t the only real estate agent to use fake creatures to garner more attention for listings. Real estate pro Jessica Arnett captured headlines back in 2016 for dressing in a panda costume to market a home in Spring, Texas. And a homeowner in England dressed recently in a panda costume—under his agent’s blessing—to entice potential buyers to his remodeled home.