Make Everyone Love Your Brand
November 5, 2018
There are many ways you can kick your branding up a notch, from becoming the media’s go-to real estate source to using a storytelling approach in your marketing to make it more memorable to consumers. These and other ideas from the REALTORS® Conference & Expo in Boston will help you set your name apart from your competitors’.
When you’re drumming up buzz for your newest listing, you’ll undoubtedly want to get a shout-out in local media. But any PR pro can tell you that grabbing the attention of reporters and editors can be a difficult feat. Follow these rules for crafting a news pitch that media organizations can’t ignore.
Want to reach more prospects online? Real estate professionals are often told the secret to achieve that is to serve up more content with more frequency. But that alone is not the secret sauce. Use this approach to forge deeper connections with clients and prospects.
Consumers are demanding that more companies tie their brand messages to social causes. So making philanthropy part of the core of your business can motivate customers to remain loyal to you. Here’s how you can respond and solidify your business’s place in the community.
Many sellers look to their listing agent for ideas on how to stage their homes for maximum impact. That’s why it’s important to stay ahead of the curve in home decor so you can present your listings as move-in ready. Steal these ideas for your next staging consultation.
Updated: January 16, 2019