How to Rank on Page One of Google Results

November 13, 2018

SEO concept drawn on a notepad

© Witthaya Prasongsin - Moment/Getty Images

How adept you are at attracting new clients and promoting your services partially determines the health of your real estate business. Though traditional marketing—direct mail, signage, and fliers—still matters, your website is perhaps the single most important tool you have for capturing leads. When evaluating whether your site is positioned strongly for search results, try employing these simple hacks, which could make all the difference in attracting the customers you want and bringing in more business.

Tailor your content to specific customers. First, determine the type of customers you’re trying to reach. Once you’ve done that, you’ll be able to create content for your site that speaks specifically to their needs. Then, your content will appear higher in search results for those customers who are seeking such information. If your market caters to married couples with children who are looking for a vacation rental property, for example, you’ll want to distill your message specifically to that type of buyer. But you would want different content on your site if you’re targeting single female buyers in an urban area. The lesson here is that generic, one-size-fits-all content is not likely to move the needle for your business.

Use keywords the right way. Incorporating keywords into your website is crucial to improve your SEO ranking, but there’s a right and wrong way to do it. You want your keywords to fit as naturally as possible into the content you’re creating. If you don’t have a blog on your site, consider starting one. High-quality content is the best place to include your targeted keywords. Make sure you post on a consistent schedule and focus on topics that will provide a real value to potential clients visiting your site. The more time prospects spend reading your webpage, the higher your search engine optimization ranking will be.

Cross-link to other parts of your site. Once you’ve built out site areas and amassed a library of content, start connecting the site areas by linking to them within your blog content or other pages. Doing this encourages web visitors to click among your different pages, ultimately keeping them on your site longer. If you link back to old blog posts, you’re also giving search engines a chance to find that content and count it toward your SEO ranking.