Interactive Quiz Matches Buyers to ‘Spectacular Spaces’

November 20, 2018

Is your client unsure where they want to live or what home they should buy? Homebuilder Taylor Morrison has a quiz to help.

The builder is touting a new interactive tool that connects buyers with communities and homes that could be a good match. The quiz, called Spectacular Spaces, allows buyers to take a 10-question quiz that asks about their lifestyle, ranging from cooking habits to what a perfect Saturday night looks like and how they get their movie fix.

“Our goal is to find you a dream home and community that matches your personal criteria and lifestyle,” said Taylor Morrison Chairman and CEO Sheryl Palmer. “This quick and interactive Q&A is the first step in taking out the guesswork from where to hang your hat at the end of the day. Who knows? You may find out more about your style than you thought.”

The quiz was launched in October, and, so far, 7,000 people have taken it. Based on that batch, Taylor Morrison has already discovered a few emerging trends, including:

  • 67% of respondents have shown an interest in one-story homes;
  • 45% want three or more bedrooms;
  • 83% are dog owners;
  • 74% are aspiring chefs and are seeking gourmet kitchens; and
  • 39% work from home.