This Grinch Is Trying to Sell a Home
December 13, 2018
There’s a Grinch roaming around in Baltimore. He’s sneaking through a remodeled row house from the 1920s, swiping holiday stockings and the Christmas tree, searching the refrigerator, lounging in the bed, trying out the rowing machine in the basement, and even holding a yoga pose. He’s hoping to steal a buyer’s heart when they fall in love with the home.
Real estate pro Christina Dudley of Berkshire Hathaway HomeServices PenFed Realty used the Dr. Seuss character throughout online photos showcasing the property for sale. She hopes that buyers who spot the Grinch as they flip through the photos online will want to do a double-take.
“It definitely helps with exposure,” Dudley told realtor.com®. “Obviously nobody’s going to buy a house based on funny characters. It definitely gets people talking and gets people sharing the home.”
The idea to dress in costume and be featured in listing photos is nothing new. Several real estate professionals have donned cheeky getups since news broke about a real estate pro that dressed in an inflatable T-Rex costume saw his listing photos go viral. Dudley and her co-listing agent, Michael Frank, have also used unicorn and Spider-Man costumes in recent months to list properties in their area for sale.
The costumes nabbed the attention they were seeking: The unicorn home sold in a day for the asking price, and the home with Spider-Man went into contract within a week.
“We’re having a lot of fun, and so far we’ve had a lot of success,” Frank says. “This is a different approach.”
“Ho, Ho, Home! The Grinch Steals the Show in Fun and Festive Photos of Baltimore Listing,” realtor.com® (Dec. 12, 2018)
Updated: May 18, 2019