2018 Brokers: Leading Through Change
December 28, 2018
2018 Real Estate in Review
Broker-owners and managing brokers craved timely, relevant, actionable stories in 2018, with hot trends and market insights. REALTOR® Magazine’s Broker to Broker network added more voices to the conversation on best practices in the industry along with practical content on how to grow and shape a successful, ethical brokerage. From buyer trends to market woes, here is a recap of the eight most well-read broker-centric articles we published this year.
1. Co-living has Become a Hot Real Estate Trend
A growing movement is ushering in a new way of living in the 21st century, especially in urban markets. Learn more about co-living buildings that lease private bedrooms where tenants share common spaces, such as kitchens, living rooms, and outdoor areas, are offering hot opportunities for brokerages and developers.
2. ‘Is the Real Estate Market Going to Crash?’
How many clients have asked you this question? This article from Orange County, Calif.-based broker Sammer Mudawar offers peer-to-peer advice for alleviating customers’ (or agents’) stress over the possibility of a downturn while encouraging readers not to miss out on opportunities arising in changing markets.
3. Lessons From a Bad FSBO Purchase
There’s a good chance your agents are going to encounter a seller who decides to go the "for sale by owner" route. Have you trained them on what to say and how to make an effective sales pitch to FSBO sellers? Read about an agent’s real-life experience with a FSBO to help your team better communicate the value of using a REALTOR®.
4. How to Avoid Real Estate Burnout
Putting in long hours may eventually lead to stress, sleeplessness, and loss of productivity in your business. For brokers who manage both agents and clients, the demand on their time can be even more intense. Restore some sanity to your schedule with these productivity tips that go beyond time management.
5. Surviving the Inventory Crunch
Ultra-low housing inventory nationwide was a relentless theme in real estate this year. Both buyers and sellers were met with challenges as they dealt with low supply and high demand. This article gives brokers tips for navigating bidding wars, keeping buyers optimistic and motivated, and preparing both clients and agents for handling outrageously tight market conditions.
6. Picture Perfect Marketing with Pinterest
Pinterest is ripe ground for real estate marketing, especially for brokers looking to differentiate themselves in a time when social media sites are saturated with real estate pros. Read about a Charlotte, N.C.-based broker who has turned her Pinterest account into her master marketing page and customer service tool.
7. Shifting Winds are Changing Housing Markets
Slowly but surely, inventories are starting to climb again as 2019 approaches. But every market is different. This article outlines a few telltale signs of a changing real estate cycle, no matter where you’re located. Learn proactive ways that you and your agents can adjust your business approach to be successful in each cyclical phase.
8. Let Clients Know Time is Money
Even though we’re still in the midst of the holiday season, it’s important to communicate to buyers that their home search shouldn’t slow down. Lend them urgency by passing on this recently-published article that includes market statistics and examples of what home prices and interest rate increases may look like in the coming months of 2019.
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Updated: February 27, 2020