Millennials Prove Their Buying Force Has Arrived

February 21, 2019

Young adults are now taking on more mortgages than any other generation and increasing their purchase power in the housing market. Millennials represent 42 percent of all new-home loans, higher than both the baby boomers and Generation X, according to a new study from®.

“Millennials are getting older, with better jobs and deeper pockets, allowing them to expand their collective purchase power and hence, their footprint in the market,” says Javier Vivas, director of economic research at®. “The stereotype that millennials primarily choose to buy homes and live in large metro areas isn’t the reality. Results show millennials’ expansion is more heavily conditioned by affordability than in prior years, so their eyes are set on less traditional secondary markets where homes and jobs are now available and plentiful.”

Affordability is key for millennial home buyers when choosing where to live. The costliness of an area is having more influence on determining the places for millennials to live than it has for other generations, the study showed.

Millennial markets. Visit source link at the end of the article for more information.


Millennials have a lower median purchase price ($238,000) compared to older generations (Gen Xers spend a median of $289,000; baby boomers spend $264,000). But millennials are increasing their purchase price at a faster rate than the other generations, which is “indicative of this generation starting to move beyond starter homes,” the study notes.

Millennials consistently make lower down payments than other generations. The other age segments have increased their down payments in response to rising prices, but millennials have not. Millennials’ down payments averaged 8.8 percent in December 2018, compared to 11.9 percent for Generation X and 17.7 percent for baby boomers, the study showed.

“Given that the majority of millennial home buyers are searching for their first homes and do not bring equity from a previous home, it’s no surprise they are putting down smaller down payments,” the report notes. “This is likely a driver of their activity in more affordable markets, where their money goes further.”

Top Buying Markets By Generation
The top five markets where millennials now generate more than 50 percent of the mortgages, and where their share grew by more than 4 percent, are:

1 Buffalo, N.Y.

2 Pittsburgh

3 Milwaukee

4 Cincinnati

5 Columbus, Ohio