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‘KonMari’ Your Contacts

April 24, 2019

Tidying expert Marie Kondo has sparked a fad with her methods for solving household clutter, but writer Lalaina Rabary for the Keller Williams blog says you can apply that same “KonMari” method to cleaning up your database.

Contacts can pile up over time, and a disorganized database can lose its usefulness. “Your database is your business,” Gary Keller, CEO of Keller Williams, writes in The Millionaire Real Estate Agent. “To succeed at a high level in real estate sales, you must commit to frequent contact with a database with the intent of building close relationships.”

Try applying this KonMari method to your database cleanup:



Kondo first advises her clients to close their eyes and visualize where they want to be as they tidy up. In this case, if your contacts are split between CRMs, Excel spreadsheets, and more, visualize how you can get all those contacts in one place and set a specific date to do that. (Read more: How to Hack a Better CRM or What to Expect From a CRM Solution)

Tidy by category, not location.


Focus on finding commonalities between your contacts so that you can place them into categories. “You have the ability to add a contact to as many groups as you want, and there is no limit to the number of groups you [can] create,” writes Rabary. “To really set yourself up for success, add tags to your contact so you can quickly place your contact in the appropriate group (or groups) and pull them up at the right time.”

Ask the joy question.


Kondo’s method centers on keeping what brings you “joy” and removing what doesn’t. As you evaluate your database, you may come across a contact that does not spark joy for you, and maybe even brings a sense of dread. Remove contacts from your database when an experience with them in the past was toxic or the contact asked you to do something unethical or illegal, Rabary notes.

Learn more about how to KonMari your contacts at the Keller Williams blog.