7 Tech Companies Poised to Disrupt Real Estate

April 26, 2019

From marketing platforms to safety and staging solution developers, several startup companies are positioning themselves to grow their footprint in the real estate space over this next year. Second Century Ventures, the strategic investment arm of the National Association of REALTORS®, announced its 2019 Reach class on Friday.

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The growth accelerator program helps launch companies into the real estate, financial services, banking, insurance, and home services industries. Reach selects early- to mid-stage companies and provides industry expertise and exposure to help launch firms into the trillion-dollar real estate space.

“As the real estate industry continues to evolve at a rapid pace, Second Century Ventures has positioned NAR at the forefront of the emerging technology landscape,” says Bob Goldberg, NAR’s CEO. “Reach continues to recruit and accelerate the most promising new technology companies through education, mentorship, and marketing exposure efforts, driving industry innovation and our ability to deliver new technology to our members.”

The companies selected for the 2019 Reach class are:

  • Amarki: A seamless, automated marketing platform that helps real estate professionals integrate their systems in one place;
  • Curbio: A solution to help agents deliver results for home sellers through ROI-focused, pay-at-close renovations;
  • Evocalize: A platform that aims to simplify digital marketing tasks and help brokerages and agents deliver highly personalized social media advertising;
  • Kleard: A safety and productivity app that provides real-time verification for open houses and showings;
  • RateMyAgent: A digital marketing tool designed to help agents easily collect, share, and promote verified client feedback;
  • reConsortia: An open, crowdsourced referral consortium that sets out to build transparency, enhance professionalism, and provide an improved customer experience;
  • Staging & Design Network: This is touted as the first-ever online shared rental pool for home furnishings built for the real estate and home staging communities.

“The future of our industry is increasingly dependent on fast, seamless adoption of technology that benefits home buyers, sellers, and investors at every step of a real estate transaction,” says Mark Birschbach, NAR’s senior vice president of strategic business, innovation & technology. “Companies accepted to the Reach program are positioned for rapid growth within the real estate, finance, and home services spaces, which will help them expand into other verticals and benefit the overall real estate industry.”

Second Century receives hundreds of applications annually for its nine-month Reach program. Companies are selected on demonstration of solid business models, executable business plans, and the potential for influence in the industry.

Reach was launched in 2012. Past Reach class companies, on average, have doubled their customer base and collectively raised more than $300 million in financing after being in the program. For more information on Reach, visit narreach.com.