How to Drive More Visitors to Your Site and Blog

June 13, 2019

More companies are trying to carve out online spaces dedicated to real estate, but competition is stiff. How can you or your brokerage win over more potential leads to your website and blog in your area?

John Rampton, founder and CEO of the productivity app Calendar and payments company Due, offers some of the following tips in a recent article on Forbes.com:

Offer up valuable content.

Besides posting about your listings, be sure to create and update homebuying and homeselling information, too. Becoming a “thought leader in your area of expertise” is bound to make you stand out online, Rampton notes. Write free, well-researched content regularly on your company’s blog with the goal of having other publications notice your content and help you expand your reach even more. “Expanding your reach puts your name out there and builds trust,” Rampton says. “There will be more trust in your brand and this will draw people to your site for the valuable content.”

Not sure what to write about? HouseLogic offers a website for National Association of REALTORS® members called REALTOR® Content Resource, where you’ll find ready-to-use articles on aspects of buying and selling that you can brand for your communications.

Measure what they want.

Use the Google Search Console to measure your site’s search traffic and performance, identify any potential issues, and boost your search engine optimization. See what type of content your visitors are engaging with the most at your site or blog, and then provide them with more.

Protect against spam.

Websites and blogs that include instant pop-ups or send spam-like emails is a surefire way to turn off visitors. Having a site full of advertisements that are tough to navigate around is another turnoff, Rampton notes. “When people go to your site, make it feel like a comfortable place,” he says. “It will create more legitimacy in your company and give users a higher likelihood of returning.”

Leverage existing online communities.

Look for communities on Facebook, Twitter, LinkedIn, or other platforms that relate to your topic of expertise. “Finding the communities that align with what your business offers will provide a tremendous opportunity to increase traffic,” Rampton writes. “You can post new content in these groups, find potential leads, and offer thought leadership in other ways. Becoming a part of this community will help your traffic side and you will better understand your community.”