Homeowners Can Charge Game Day Rents to Sports Fans
September 9, 2019
With the National Football League kicking off its 100th season this month, the ever-popular American pastime could benefit your clients who live near a football stadium. Homeowners in areas with easy access to a college football stadium potentially can earn back the equivalent of their monthly mortgage payment by renting out their home for one night on game day. Forbes.com columnist Kamran Rosen recently analyzed 2018 data from home rental site Vrbo to determine the rental rates homeowners can fetch in college towns during game day weekends.
The rental boost for game day weekends compared to normal weekends ranged from 20% in Fayetteville, Ark., home of the Razorbacks, to 181% in Ann Arbor, Mich., home of the Wolverines. For homeowners In South Bend, Ind., and Blacksburg, Va., one night’s rent was high enough to cover one month’s mortgage payment, the Forbes.com article notes.
The top seven places with the highest rents on game days, according to the analysis, were:
- South Bend, Ind. (University of Notre Dame): $817/night
- Ann Arbor, Mich. (University of Michigan): $772/night
- Tuscaloosa, Ala. (University of Alabama): $730/night
- State College, Pa. (Penn State University): $726/night
- Auburn, Ala. (Auburn University): $700/night
- Blacksburg, Va. (Virginia Tech): $685/night
- Oxford, Miss. (University of Mississippi): $675/night
College games pitting traditional rivals against each other tended to earn even higher rental premiums. For example, an Ohio State vs. Penn State game last year fielded $925 per night in State College, Pa., compared to an average of $726 for other game days. Other premium games were Auburn at Ole Miss ($780 per night) and Wisconsin at Michigan ($925).
“Here’s How Much Homeowners Can Make Off the College Football Craze (It’s a Lot),” Forbes.com (Sept. 6, 2019)
Updated: January 22, 2021