2020 Census Means Everything to Your Community

October 1, 2019

While the primary purpose of the U.S. census is to ensure that all states, based on their population, have proper representation in Congress, the results of the once-a-decade exercise also determine federal funding and resource allocation to hospitals, schools, libraries, and housing programs, among others. So if you’re marketing your town as a great place to live with plenty of reliable services and amenities, the upcoming 2020 census should matter to you.

Specifically, the data the census provides directs $675 billion in federal funds that support critical public policy programs in communities across the country. Equally important is the fact that census data helps the federal government and the National Association of REALTORS® understand housing needs, demands, and trends. This, in turn, provides you with additional insights and resources you can use to target markets and consumers with your business message.

With the 2020 census scheduled to hit mailboxes in just six months, NAR is encouraging its members and their clients to complete the form quickly and accurately. REALTOR® participation will help secure public services and funding for schools, hospitals, and fire departments while catalyzing infrastructure improvements that will support new homes and businesses, NAR says. REALTORS®—a 1.4 million strong force—can make a difference in getting the word out to their customers.

Next year, for the first time ever, the Census Bureau will accept responses over the internet, although the option to respond by phone or mail will still exist. The move online is expected to encourage more Americans to complete the census while also saving money for the government.

Notices about the 2020 census will be mailed in mid-March. In May, the Census Bureau will begin following up in person with households that haven’t responded to the census. For more information about the upcoming census, visit 2020census.gov.