10 Tips to Shoot Better Marketing Videos

November 8, 2019

You don’t have to get a new wardrobe, look like you just stepped out of a salon, or spend big bucks on high-end equipment to start creating real estate videos. The only thing you need is a little self-confidence on camera, Marki Lemons Ryhal of ReMarkiTable LLC in Chicago told attendees Friday at the REALTORS® Conference & Expo in San Francisco.

Whether you’re turning the camera on yourself for a one-minute, tip-oriented video for clients or interviewing a business person in your community, video can be a powerful tool for practitioners, Lemons Ryhal said during a video production workshop. “People know me for creating content that resonates with them, and my face and voice has become familiar to them,” Lemons Ryhal said.

She often creates videos spontaneously while pulled over on the side of the road or from her at-home studio. Lemons Ryhal produces a popular video podcast, Social Selling Made Simple, which she delivers throughout social media. She offered more video tips, including:

  1. Find the right equipment. Lemons Ryhal recommends not investing in high-priced equipment until your videos start generating business. If you’re knew to video, she recommends shooting simple segments with your smartphone to start. Then, step up your game as your videos get more attention. Lemons Ryhal provided attendees with several affordable solutions, such as tripods, camera lights, and microphones from $10 to $200. View her equipment list.
  2. Brainstorm content. “Think of every question you’ve ever been asked in your real estate career,” Lemons Ryhal said. “Answer those questions in a video, whether it’s about appraisals, home inspections, or even the best Thai restaurant in town. Become the source of the source.”
  3. Clean the camera lens. “Stop filming with dirty phones,” Lemons Ryhal told attendees. She uses pre-moistened lens wipes to ensure a clear image when she shoots. It’s a simple task, and it makes a big difference, she says.
  4. Elevate your smartphone. Just as you would if you were taking a selfie, hold your phone up to capture your best angle when shooting a video. Elevate the phone at eye level or a tad higher. If you tilt the phone slightly, you can also elongate your face. (Just don’t overdo it!)
  5. Get better audio. Use a microphone that you can plug into your smartphone via USB port. The audio also can be separated from the video and used to create podcasts. Lemons Ryhal uses a lavalier mic she plugs into her phone to capture better audio when doing interviews. She uses a headset mic for videos when she’s recording her video podcast. (Here’s what she uses.)
  6. Light it up. Use lights to make sure the video isn’t too dark. Lemons Ryhal attaches a ring light to her smartphone for on-the-go videos. At home, she has a 24-inch ring light that is poised on a tripod. Also, be cognizant of the direction of the sun when shooting outside or in the car, Lemons Ryhal said. Make sure the light is behind the device you’re using to film and not behind you, she added.
  7. Check your speed. Get a free analysis of Internet access performance metrics. Lemons Ryhal recommends using speedtest.net for a quick check.
  8. Get even. Invest in a selfie stick that can turn into a tripod. Make sure the tripod can connect your phone either horizontally or vertically depending on the orientation you want to shoot at.
  9. Look into the lens. “Consumers need to feel like you’re talking to them,” Lemons Ryhal said. “Look directly into the lens.” Do a test: Get out your phone and switch it so the lens is pointed at you for a selfie. Swipe your finger across the screen until your finger covers the view. That is precisely where you need to look when doing your videos.
  10. Repurpose your videos. Video can be repurposed into a wealth of content. Lemons Ryhal posts her videos to Facebook, YouTube, Instagram, and other social media platforms, and then transcribes them to make blog posts. She also uses the audio for a podcast or as an Amazon Alexa flash briefing. “There is no other form of content that you can repurpose like you can video without recreating the content,” Lemons Ryhal says.