Study: Most Common Property Descriptions

November 19, 2019

Words matter in your property descriptions. In a new study from Point2 Homes, researchers pored over 65 million words while examining 1.2 million listings nationwide to find which words agents use the most.

“Creative, engaging home descriptions based on adjectives—as well as practical details—make a big difference when it comes to how buyers perceive a property,” the study authors note. “A home description should play up a property’s main assets and complement the pictures, to help home seekers imagine their new life in the new home.”

Regardless of price range or geographic region, the three most popular phrases used in home descriptions are “granite countertops,” “hardwood floors,” and “stainless steel appliances.”

Overall, listing descriptions for homes in the $250,000 to $500,000 price range versus those in the $1 million to $5 million range contain fairly similar listing descriptions. For properties over $5 million, the most popular words include “chef/gourmet kitchen,” “pool and spa,” “wine cellar,” as well as abundant adjectives, the study finds.

The following is a chart showing the most popular keywords used in properties for listings under $1 million, according to Point2 Homes.


The following chart reveals the most commonly used keywords in luxury listings.