Second Century Ventures Opens Applications for 2020 Reach Program

December 4, 2019

Second Century Ventures, the strategic investment arm of the National Association of REALTORS®, is on the hunt for the next big tech tool that could revolutionize the real estate industry.

Second Century Ventures announced it is accepting applications for its 2020 Reach and Reach Commercial technology accelerators. The programs offer education, mentorship, and exposure to selected technology companies that are looking to launch into the real estate space. The companies selected cover a range of products or services catering to the industry, such as helping to ease real estate transactions or for real estate pros to use in their everyday business, as well as products that relate to insurance, mortgage, and financial services.

“2019 was a hallmark year for the NAR Reach program,” says NAR CEO Bob Goldberg, also the president of Second Century Ventures. “Not only did we launch Reach Commercial, a track specifically for technology companies serving the commercial real estate marketplace, we also expanded globally with Reach Australia. This amplifies our ability to cultivate a thriving marketplace of new ideas in all sectors of real estate and further expands our network of industry professionals, strategic partners, investors, and mentors around the world.”

Reach has attracted tech startups that have developed solutions for marketing automation, pay-at-close renovation, agent safety tools, transaction management, tokenization, and more. Reach companies have raised more than $300 million of follow-up financing, increased revenue, customer and growth rates between 50% to 2,000%, and secured key partnerships, such as with Google, Facebook, and more.

“We are passionate about helping the most promising new technology startups—and the innovation teams who lead them—navigate the complex and dynamic residential and commercial marketplaces,” says Mark Birschbach, NAR senior vice president of Strategic Business, Innovation & Technology.

Applications for both accelerator programs will be accepted through Jan. 31, 2020. Learn more: