iBuyers Taking Bigger Bite of Home Sales

December 12, 2019

iBuyers are growing and expanding their market share. iBuyers accounted for 3.1% of home sales in the third quarter across 18 markets, up from 1.6% a year ago, according to new research from Redfin. The study included public data on home purchases and sales made by iBuying firms like Opendoor, Zillow, Offerpad, and RedfinNow.

The markets that saw the most iBuyer activity in the third quarter were in the South. iBuyers accounted for more than 4% of sales in Raleigh, N.C. (6.8%); Phoenix (5.1%); Atlanta (4.4%); and Charlotte, N.C. (4.3%).

iBuyers are instant buyers that use technology to make instant offers to home sellers in quick transactions. iBuyers usually charge a higher fee than a typical listing agent for the convenience of a quick, off-MLS sale.

“iBuyers are concentrating their efforts in southern markets where both home sales and prices are poised for strong growth,” says Daryl Fairweather, Redfin’s chief economist. “We think that iBuyers are likely to accelerate home sales in these markets. Homeowners who may have been reluctant to sell because they didn’t want to deal with the hassle may be persuaded by the convenience of an iBuyer sale.”

iBuyers are centering the majority of their activity at a national median price point of $313,200. “Focusing on these more affordable homes allows iBuyers to purchase more homes with the same amount of money,” Redfin notes in its study. “Affordable homes also tend to sell more quickly than expensive homes, which allows iBuyers to move through their housing inventory and buy additional homes more quickly, refining their process with every home they sell.”


Redfin chart iBuyers 12.12.19

© Redfin