Videos Perform Best on Social Media
March 5, 2020
If you want to up your social media game, start posting videos. Video outperforms other posts on social media networks and leads to higher engagement, whether on Facebook, Twitter, or Instagram, according to a compilation of studies analyzed by Hootsuite, a social media management platform.
Ninety percent of Internet users say they watch video online at least once a month. Sixty percent of people have watched a video on Facebook, Twitter, Snapchat, or Instagram in the last month.
Videos have also grown more popular than podcasts, according to the studies.
Even on the photo-driven social network, Instagram, videos get better engagement than photos (with an average engagement rate for video posts at 1.87% compared to average engagement rate for photo posts at 1.11%).
Video posts earn the highest engagement of any other type of content on Facebook, and tweets with video get 10 times more engagement, the studies show.
YouTube—the popular medium for delivering video—has more than 2 billion users visiting every month and is the second most visited website after Google, which owns YouTube. Consumers watch 1 billion hours of YouTube every day, and 70% of that watching occurs over a mobile device. Further, visitors don’t just watch; they also engage. Seventy percent of YouTube users are engaging with creators and channels. What’s more, consumers are using video to influence their purchases. Eighty percent of consumers who watched a YouTube video said they did so early on as part of their buying journey.
Become a real estate video star. Here are some tips:
“140+ Social Media Statistics That Matter to Marketers in 2020,” Hootsuite.com (Feb. 20, 2020)
Updated: July 30, 2021