Adjusting Your Business to a New Normal—For Now

March 18, 2020

From virtual home tours to training webinars, real estate pros across the country are adapting their businesses to a social distancing society as people try to slow the spread of COVID-19.

Keller Williams is transitioning its agents to work from home, and the company is focusing on helping practitioners prepare their businesses for any shift that could occur from the outbreak. It’s offering a live virtual training session every half hour, from 10 a.m. to 4 p.m. Central time, on numerous topics, including lead generation, remote working, expenses, management leverage, and more.

“Each morning there will be an On-Demand Power Session Video to kick off our agents’ day,” says Darryl Frost, spokesperson for Keller Williams. “Agents will watch whenever their day starts. In those sessions, we’ll share the strategies, scripts, and tools agents need to set a positive mindset and power their lead generation each day. Then, each afternoon, we’ll reconvene with livestreamed training in the format of a companywide SHIFT book club,” based on Gary Keller's book, SHIFT: How Top Real Estate Agents Tackle Tough Times.

Real estate companies and team leaders are also addressing the emotional support needed during this time, too, as more people limit their contact. The Gauntt Team in the Dallas-Forth Worth area reports that they have created a weekly mastermind group that offers encouragement, brainstorms new ways to reach clients, and looks for new ways to help support the community and their peers.

“Even though the news changes every hour and we’re distancing ourselves physically, let’s please stay in touch with one another and offer each other the necessary support,” Vince Malta, 2020 president of the National Association of REALTORS®, said in a video to members. “We’re a team, no matter where we are or what we’re facing. Together, we’ve weathered incredibly dire circumstances before—9/11, the Great Recession, and now COVID-19. We’ll get through it by sharing the latest information and following the best protocols for health and safety for both us and our clients and customers.”