New Report Analyzes 550 Real Estate Tech Tools
March 26, 2020
From showing solutions, lead routing systems, and search engine optimization to video and email marketing, virtual tours, and artificial intelligence, there’s no shortage of technology products geared to the real estate business. T3 Sixty, a real estate consulting firm, estimates there's a growing field of about 2,000 industry technology products and vendors. How do you choose which one is right for your business?
T3 Sixty announced the release of a new guide—the Tech 500 report—that organizes residential real estate technology into 62 categories based on their use, such as broker platforms, customer relationship systems, and more. From there, they evaluated and analyzed the products and services according to seven criteria: innovation and application, reliability, market share, client satisfaction or adoption metrics, year-over-year growth, service and support to clients, and impact in the industry. No technology vendor paid to be included in the Tech 500 report, T3 Sixty notes.
“Sifting through available technology vendors without any context or idea of value is challenging for anyone looking for practical solutions,” says Travis Saxton, T3 Sixty’s vice president of technology, who led the research.
T3 Sixty’s Tech 500 report, which is available for free, has more than 550 technology providers and products listed within the categories, including those geared to engaging the consumer (labeled as “Top of the Funnel” in the report) to transaction management systems and back office solutions (labeled as “Enterprise Software”).
“We’ve been working on this research for over six months,” says Stefan Swanepoel, CEO of T3 Sixty. “The goal was to help industry executives, brokers, and agents make better, more efficient decisions about the technology they evaluate and choose.”
“The residential real estate brokerage industry has a vast pool of technology to choose from,” notes T3 Sixty in the report. “It seems to get bigger every day, and there is no easy way to determine quality vendors—those with happy customers, great support, adaptive and forward-thinking product road maps, and innovative tools—from the many out there.”
Updated: July 10, 2020