A More Personal Marketing Approach
April 7, 2020
Real estate professionals are quickly adapting to the changing times brought upon by the coronavirus pandemic. They’re not only turning to more digital tools but also exploring ways to maintain a personal touch, albeit in a socially distanced way.
Nearly 44% of U.S. real estate professionals recently surveyed by ActivePipe, a marketing solutions company, said they are making their client interactions more personalized. About 39% of the 560 survey respondents are using more online and virtual channels to interact with others, and about 26% said they're in expansion mode, growing their relationships during this time, which they hope will turn into future business.
Forty-five percent of respondents have an upbeat market outlook, saying that even if the housing market takes a hit during the pandemic, it would be short-lived and will bounce back.
In the meantime, they’re looking for ways to maintain their connections and grow their prospects. Email marketing appears the most popular option that real estate professionals are turning to. On the other hand, direct mail and flyers were the most commonly cited marketing tools that could be reduced or canceled over the next six months, according to the survey.
Updated: January 22, 2021