New Luxury Apartment Amenity: COVID-19 Antibody Testing
May 12, 2020
Happy hours, fitness classes, and residential socials are currently a thing of the past in luxury apartment buildings. Now, some buildings are trying to find a new hook centered on health. Some are offering up complimentary coronavirus testing, along with free masks and gloves for their residents.
The Continuum South Beach in Miami Beach, Fla., has partnered with the nearby Mount Sinai hospital and USA Sports Medicine to host a three-day event that included free COVID-19 antibody testing for residents and employees. More than 400 residents, from a total number of 522 units, opted to get tested, as did more than 120 employees.
“We’re redirecting our funds to things that are more important to our residents right now, which is health and safety,” Rishi Idnani, managing director of the Continuum, told Forbes.com. “We were able to negotiate a bulk rate for the antibody testing [that] was paid directly by the association as a service.”
The building also is distributing masks and gloves to residents, like they did tucked inside personalized Easter baskets last month. The building management had to cancel its annual Easter egg hunt this year for residents and replaced it with individualized baskets at doors.
Apartments are reimagining the amenities they offer in light of the pandemic. For example, some luxury buildings are offering online cooking and workout classes, or Zoom-led wine socials for their residents, some including celebrity hosts. For example, in Extell’s Hudson Square building in New York City, famous chef Charlie Palmer is hosting online cooking demos exclusively for residents.
“Free COVID Antibody Testing Joins Luxury Amenities as Buildings Accommodate Shelter-in-Place Orders,” Forbes.com (May 8, 2020)
Updated: January 22, 2021