Realogy, AARP Team Up for Cash-Back Program

July 1, 2020

Realogy announced a new partnership with AARP to offer money back to AARP senior members who buy or sell a home with a participating agent from one of the real estate company’s brands. AARP members could receive from $300 to $5,500 back when buying or selling a home with an agent from one of Realogy’s brands, which include Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA, and others.

The program—AARP Real Estate Benefits from Realogy—was created for Americans aged 50 and older, one of the largest groups of recent home buyers and sellers, Realogy notes. Nearly one-third of recent home buyers are baby boomers, according to the National Association of REALTORS® 2019 Generational Trends Survey.

“For many older Americans, relocating to a new home is part of a major life state transition, such as retiring, downsizing, or changing jobs,” says John Larew, AARP Services President & CEO. “The real estate program from Realogy is designed to help AARP members successfully navigate an important milestone in their lives while saving money in the process.”

Realogy surveyed more than 1,100 consumers in May to determine the real estate opinions and needs of Americans aged 50 and older during a time of a global health crisis. More than a quarter—27%—of consumers 50 years or older say they’re comfortable buying a home they’ve only seen virtually and not in person. Virtual tours, virtual home inspections, detailed neighborhood information, and high-quality photos would help them be more comfortable buying sight unseen.

Also, Americans aged 50 or older are more likely to rank the following home features as a priority: laundry room; patio/deck; accessibility and convenience; and an open layout.

Further, Americans aged 50 and older were more likely than younger Americans to say that after living through the COVID-19 pandemic, the most ideal place to live when considering a move is a ranch or single-floor home.

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