The Top Real Estate Terms Consumers Are Searching for
August 11, 2020
As conditions from the pandemic to historically low interest rates bring more consumers into the real estate market, the topics they’re searching for could highlight key areas to bring to your consumer outreach on social media, blogs, and videos.
Consumers are showing higher interest particularly in learning more about mortgages and financial questions about the homebuying process. Recent Google searches centered on real estate, according to Google Trends, are:
- “Refinance home loan calculator” (up nearly 4,000% last week)
- “Can you use your 401(k) to buy a house?” (up 2,800% in the past three months)
- “How low will mortgage rates go?” (searches have quadrupled in the past week)
As mortgage rates hit a new low last week, Google searches soared as more buyers and homeowners online wanted to learn more—coinciding with the average 30-year fixed rate mortgage reaching an all-time low of 2.88% last week, Freddie Mac reports.
Other popular Google search topics also may indicate a higher interest from first-time buyers online. For example, Google searches for “process of buying a house” surged 950%. Another popular Google search topic is “minimum credit score to buy a house.”
Home buyers also may be searching for deals. CNBC reports that Google searches for “How to buy a foreclosure” have increased over the past two months, as have searches for information on whether to “buy a fixer-upper or move-in ready?”
Also, searches including the word “suburbs” reached a high in July. The cities with the highest search interest in “suburbs” over the past three months were Chicago, Philadelphia, New York, Los Angeles, and Houston.
“Consumers Are Less Confident About Housing, But Searches for These Topics Are Soaring,” CNBC (Aug. 10, 2020)
Updated: January 22, 2021