@properties Rolls Out National Franchise Program

September 30, 2020

@properties, a fast-growing Chicago real estate company, says it is ready to go national. The brokerage announced on Tuesday that it is launching a national franchise program, looking to widen its footprint across the country as a full-service alternative for independent broker-owners.

@properties was founded in 2000 and quickly grew into one of the largest brokerage firms in Chicago, increasing from four agents to more than 3,000. Last year, @properties closed $10.7 billion in transactions. @properties ranks 10th on the REALTrends 500 list of the largest residential brokerage firms in the U.S. by sales volume.

The brokerage says the core of its business offerings to agents centers on technology, marketing, coaching and training, and business consulting. The company will also focus on helping its franchisees drive profitable growth through agent recruiting and retention programs and through affiliated services such as mortgage, title, and development sales and marketing, officials say.

“There is a huge unmet need in our industry for a brand that not only delivers scalable, well-designed technology and marketing but also works hand in hand with broker-owners and agents to help grow their businesses sustainably and profitably—a company that is focused on opportunity and relationships,” says Thad Wong, co-founder of @properties. “That is something we have done successfully for two decades, in good times and bad, against public and private firms, and in some of the most competitive markets in the country. We are excited to share what we know.”

@properties has hired Chris Lim as president and head of brand growth for its national rollout. Lim founded Climb Real Estate in San Francisco in 2010. He sold the brokerage firm in 2018 to Realogy Holdings.

@properties is partly owned by Quad-C Management Inc., a private equity firm based in Charlottesville, Va.