Brokerage Reveals Listings’ ‘Skeletons’
October 16, 2020
A real estate brokerage in the Washington, D.C., area hopes buyers will be amused by the skeleton replicas staged in its listings. Donna Kerr, broker-owner of the Donna Kerr Group in Silver Spring, Md., told FOX News that the humorous yet spooky staging was meant to lift spirits during the coronavirus pandemic and infuse some levity around Halloween.
Kerr’s skeletons, which have been staged both inside and outside listings, range as high as 12 feet tall, dancing on living room furniture, sitting at a table for coffee, cooking dinner, and taking showers. “It’s really a fun way to get more exposure for clients and for the community to come out and see the skeletons as well,” Kerr told FOX News.
She says the response to her company's listings has been positive. Property photos featuring the skeletons have attracted three times the usual traffic to the brokerage’s website within a three-day period, a 474% increase in social media engagements, and a 553% increase in social media visitor traffic. “I think it’s like a bit of a breath of fresh air—a bright spot in the constant heavy news of the day with COVID-19,” Kerr told FOX News. “I just wanted to bring a smile to everyone that saw [the listings]; the more smiles, the better.”
“Real Estate Agent Decorates Homes With Giant Skeletons to Drum Up Exposure: ‘People Have Really Loved It,’” FOX News (Oct. 15, 2020) and “A Frighteningly Good Way to Sell a Silver Spring Condo,” Donna Kerr Group (Oct. 13, 2020)
Updated: January 22, 2021