3 Last-Minute Marketing Ideas for Halloween

October 30, 2020

Don’t let a Halloween with social distancing keep you away from connecting with prospects this year. Real estate pros are discovering plenty of ways to reach out and market themselves, even in a pandemic.

Here are a few ways you can still use Halloween to connect.

1. “Boo” your sphere

This fun Halloween tradition can be a great social distancing activity. Gather up Halloween buckets and fill them with goodies and treats, and then leave them on the doorstep of current and past clients. Usually boo-ing neighbors and friends is done anonymously, but spoil the surprise and leave a card wishing them a happy Halloween from you.

2. Hold a social media contest

It’s not too late to put out a call on your social media for your friends and followers to post their best costumes (pets too!) or best carved pumpkins. Turn it into a contest. The person who gets the most votes wins a special prize. The Smart Agents blog suggests making the contest real estate-themed by giving away prizes for the house with best Halloween decorations. They also suggest inviting everyone to submit their pictures with the hashtag using #yournamecostumecontest so you can easily track entries while also getting your name out there.

3. Include door knockers to promote accessibility, social distancing

Show some special consideration this Halloween by letting your neighbors know the houses that are taking the extra steps to make sure everyone can still enjoy Halloween safely. Fun365, a craft idea website, offers printable doorknockers to display if you’d like to show your house is “low contact” for trick-or-treaters amid the pandemic. You can share them with your prospects who want to participate, too.

Accessible Trick or Treating sign

© RE/MAX Integra

RE/MAX Integra expanded its “Accessible Trick-or-Treating” program into the U.S. this year. More than 2 million youth live with accessibility issues in the United States. Real estate agents in RE/MAX Integra's markets in the Midwest and Northeast are handing out “Accessible Trick-or-Treating” signs to homeowners for their yards. The signs show a commitment to passing out candy from the garage or the bottom of stairs to eliminate barriers and improve accessibility for all children. The agency originally launched the program in 2018 in Canada, where last year more than 20,000 Canadian homes took part in it. This year the program will be available in RE/MAX Integra’s U.S. regions as well, including Minnesota, Wisconsin, Massachusetts, Maine, Vermont, New Hampshire, Connecticut, and Rhode Island.