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Realtor.com® Adds More 3D Home Tour Options as Demand Surges

January 19, 2021

The pandemic has fueled an increase in demand for immersive 3D home tours as a way for buyers to shop for homes for sale online from afar. Realtor.com® says virtual tours have become the most helpful technology feature when deciding on a new home, according to a survey of home shoppers.

In response, realtor.com® announced on Tuesday that it was adding two new technology providers, Asteroom and CloudPano, to help real estate pros and brokerages add more 3D home tours to their listings. Realtor.com® already allows real estate pros to upload Matterport tours, giving users three options to include 3D tours with their listings at realtor.com®.

“Concerns around the pandemic certainly heightened the demand for 3D tours, as many home shoppers wanted to explore the home but didn’t feel comfortable visiting in person,” says Rachel Morley, chief product officer at realtor.com®. “However, they are more than just a COVID solution—they are now an important option for consumers during their home buying journey … which we know leads to more views and better engagement.”

Listings with virtual tours receive 17% more views per property, realtor.com® research has found. Also, in December 2020, listings with 3D tours on realtor.com® have surged 227% since the pandemic began in March of last year.

3D tours can help home shoppers click into homes for sale online and get a better feel for the flow of a space and explore it in 360-degree views. Asteroom, CloudPano, and Matterport also use smartphone cameras to enable quick scanning that doesn’t require pricier, specialized equipment to capture such tours, realtor.com® notes.

“By providing agents with low-cost, easy-to-use options, realtor.com® will increase the accessibility and availability of 3D tours on its listings,” realtor.com® said.