A photo of a cottage exterior with the door open, which leads to a small, bright room with a chair at the end.

Image by Pexels from Pixabay

The Most Popular Design Styles by State

February 16, 2021

Which home style tends to be your state’s favorite? Over the past year, many Americans have been searching for home inspiration on social media—like Instagram or TikTok—and have been reaching for more nostalgic influences. Hashtags like #cottagecore and #grandmillennial styles have gained in popularity over the past year.

Joybird, a custom furniture and home decor company, analyzed Google Trends data over the past 12 months to find the most popular interior design style in all 50 states. Some regional differences surfaced. For example, the modern farmhouse trend was the top-searched interior design style in many of the western and heartland states, such as in South Dakota, Arkansas, Montana, and Idaho, the survey notes. The cottagecore trend—which is known for a more nostalgic style with crocheted pillows and floral wallpaper—was popular in places like Rhode Island and Hawaii.

An illustrated map of the United States showing which interior design styles are most popular by state.

Overall, the top three most searched interior design styles across the country are modern farmhouse, industrial, and cottagecore.

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