Google Searches Reflect Consumers’ Market Angst
April 14, 2021
Americans are increasingly turning to Google to find answers to their housing questions. The phrase “When is the housing market going to crash?” has surged in Google searches by 2,450% in the past month. Consumers are also searching for information about “Why is the market so hot?”—doubling in the last week—and “How much over asking price should I offer on a home in 2021?” which increased by 350% in Google searches that week.
While consumers are showing concern that the housing market may be overreaching as home prices rise and bidding wars become common, the National Association of REALTORS® has said conditions are different now than in the previous hot market. “This is not a bubble,” Lawrence Yun, chief economist for NAR, recently told Axios. “It is simply lack of supply.”
The nation has 1.03 million homes available for sale, a record low, and far from the peak of more than 4 million during the height of the last housing bubble in July 2007, according to NAR data. Total active listings were down 54% last week compared with a year ago, realtor.com® data shows.
Mortgage lending is much stricter now than during the last hot market as well. Most homeowners can afford the home they’re living in and have accumulated equity from home price increases, which have eased concerns of a foreclosure crisis brewing, such as the one that resulted from the last housing bubble. Investors are also highly prevalent in the housing market due to high demand for rentals, and that should also serve as a backstop for major price declines, economists told CNBC.
Buyer demand remains high for a limited number of homes for sale. Forty-two percent of homes are selling for more than their list price at the start of April—a 16 percentage point increase compared with the same period a year earlier, according to housing data from the real estate brokerage Redfin.
“The housing market is more competitive than we’ve ever seen it, but a couple indicators are causing us to ask whether we’re nearing a peak in terms of how fast demand and prices can grow,” says Daryl Fairweather, Redfin’s chief economist. “Sellers’ asking prices may be starting to flatten in what so far appears to follow a typical seasonal pattern.” If that continues to happen, she says the housing market will not be in a runaway home price speculation environment.
Also, with mortgage rates gradually on the rise, more potential buyers may find they’ve topped their affordability limit for now. Frank Nothaft, chief economist at CoreLogic, told CNBC he expects to see annual home price gains cool to the 3% range, instead of the double-digit annual increases seen over the past year.
“‘When Is the Housing Market Going to Crash?’ Is a Red-Hot Search on Google—Here’s Why,” CNBC (April 13, 2021); “Are We in a Housing Bubble? Will the Housing Market Crash in 2021?” Redfin (April 13, 2021); “The Dispiring Housing Boom,” Axios (April 11, 2021)
Updated: October 26, 2021