Agent Stages Abandoned Property With ‘Creepy Dolls’
September 21, 2021
Tony Bertucci with NOLA Living Realty decided to stage his abandoned home listing in Metairie, La., using stand-up porcelain dolls. The dolls appear in photos that show a home with moldy, torn-up kitchen cabinets and ripped-up floors and walls.
“I did it just to get the house some attention because the house was so hideous and horrifying,” Bertucci told WKRN.com. “I wanted to do something to lighten up the photos of the house.”
His plan worked: The home went under contract after one day. He attributed the attention to the photos. Realtor.com® had called out the home as its most popular listing last week.
Bertucci is the owner of the home. He bought the home with plans to fix it up and sell it. However, Hurricane Ida damaged several of his properties and he decided to give his other homes precedence.
He marketed the 1,370-square foot, three-bedroom home as-is to investors and flippers. It was listed for $149,500.
Bertucci said potential buyers asked him if the house was haunted and they wanted to know more about why the dolls were there. “I just told them the dolls were my clients,” Bertucci teased to WKRN.com. “I said they were selling because the house was much too big for them.”
Also, read about other creative ways that real estate professionals have staged listings with unusual characters or objects:
“Real Estate Agent Uses Creepy Dolls to Market ‘Hideous and Horrifying’ Home in Louisiana,” WKRN.com (Sept. 18, 2021)
Updated: October 27, 2021