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Realtor.com®’s Move Inc. Leads Funding Round for Tech Startup’s Expansion

January 18, 2022

A real estate tech startup that has sought to simplify digital marketing for real estate brokerages and agents is getting heavy-weight backing to grow its platform. The startup, Evocalize, once part of the National Association of REALTORS®’ tech accelerator program, REach, announced on Tuesday $12 million in a Series A funding round. The funding round was led by realtor.com® operator Move Inc. and joined by Second Century Ventures, NAR’s strategic investment arm, and Habanero Ventures.

Evocalize, a 2019 REach program graduate, offers a platform to help companies launch marketing programs, such as by leveraging data and creative content in what is billed as a simple, customizable interface.

“Our team has been working closely with realtor.com® for over five years now,” says Matthew Marx, CEO of Evocalize, about the latest Series A funding. “No one knows our technology or team better than the industry leaders at realtor.com®, and that makes this investment humbling and incredibly validating of our team and vision. Move’s investment will allow us to deepen our technology solutions, add additional channels, and cross-channel optimization capabilities, and help more industries and the local businesses that surround the home and are impacted by the home transaction.”

Evocalize’s technology can aid businesses throughout real estate and other industries, including mortgage, insurance, multi-family housing, senior living, financial services, restaurants, and travel.

“Real estate agents and many other local businesses can use Evocalize to make their marketing more effective, and it’s easy to execute,” David Doctorow, CEO of Move Inc., operator of realtor.com®, said in a release about the funding round. “At a time when digital marketing continues to grow increasingly complex, Evocalize helps simplify and make it more accessible. Evocalize’s collaborative marketing platform has helped us create marketing products and solutions like Market Reach and Local Expert, which our broker and agent customers use to connect with local buyers and sellers, save time, and generate results. We’re pleased to deepen our relationship with Evocalize with this investment and help them bring collaborative marketing to more businesses that surround the home transaction.”

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