Research shows that 15 percent of sellers make decisions based on the agent's commission rate, and another 5 percent to 10 percent are willing to pay full commission to get the best service.

However, most buyers (75 percent to 80 percent) must be shown that the agent is worth the full commission, and once they understand the benefits, are willing to pay it. When sellers...

Wells Fargo Home Mortgage announced that it will stop taking applications for new reverse mortgage loans by the end of the month due to the unpredictable nature of home values.

Reverse mortgages generally are sold to those over age 62 who want to tap into their home equity to pay for personal expenses like medical bills. Reverse mortgages don’t have to be repaid until...

The U.S. population is projected to grow by 150 million within the next 40 years and "more compact, mixed-use development" is needed to handle the growth and changing demands, Patrick Phillips, CEO for the Urban Land Institute, told an audience at the National Association of Real Estate Editors annual conference this week.

"The design and development of urban...

Don't just tell, but show your clients you're worth full commission. Step 1: Create a "premium marketing plan" that details the many strategies you use to help sellers fetch the highest price in the shortest amount of time.