Meg White is the former managing editor of REALTOR® Magazine.
All year, we’ve been running stories about REALTORS® with what we like to call “street cred.” We’ve been talking to real estate pros who are experts on what’s happening in their communities, whether it’s new construction, a business moving to town, or what time the farmer’s market opens. They know the best places for ice cream and amazing views. They bring families to the little hidden park that’s never crowded. And they’re advocates for their community, explaining to outsiders and long-time residents alike what makes their local area the best place to live. That’s why we called it Project Street Cred.
Why did we decide to start gathering these stories? Well, we were talking with some folks we know at the home buyer education platform Doorsteps about how every community has dedicated real estate professionals who show their street cred in many different ways. We thought that, by highlighting these individuals, our readers would be inspired to beef up their street cred too, and show the value of a REALTOR® in a new light.
So now, it’s your turn. We’re holding a contest in which we’re inviting REALTORS®to submit a video that demonstrates their own street cred. We know you have something unique to say. This is your chance to stand up and tell the world, “I’m a REALTOR®, and I have street cred.”
View the complete contest rules here.
Create a short video (three minutes or less, please) that shows us how you demonstrate your own street cred in your community. Your task is to explain to us what’s awesome about where you live and how you help others experience that awesomeness. Maybe you helped create a community garden or an app for searching local events. Or perhaps you lead historic house tours or have a very special way of showing an out-of-towner client why your town is the best place to live. Tell us about it!
Once you’ve created your video, follow these steps:
Entry deadline: November 30, 2014.
Entries will be judged by a panel of unbiased staffers here, and we’ll be looking primarily at how well the videos fit the mission, with extra points for creativity, personality, and ingenuity.
Make sure you really understand what Project Street Cred is all about before you create your video. There are innumerable ways you can be an expert ambassador for your community. But it comes so naturally for most real estate professionals that you might also want to read a few of the profiles we’ve already posted to get an idea of how you fit in (there's even one story about a practitioner who's specifically using video to show her street cred).
Don’t worry about fancy equipment or flashy editing. Have fun with it, and keep in mind that this is also a great marketing opportunity for you to introduce yourself to potential customers via video. When you’re done, post it on your website or social media, too!
The grand prize is an opportunity to serve as our guest editor for a future issue of the magazine. You’ll get an inside look at our editorial process and be able to weigh in with your own perspective on upcoming content. We’ll cover your transportation costs and hotel stay for one night, giving you plenty of time to check out our neighborhood on beautiful Michigan Avenue in downtown Chicago.
Our second-prize winner will receive a one-year subscription to Doorsteps services, and all winners and honorable mentions will see their efforts highlighted on REALTOR® Magazine Online, with the final announcement appearing in print in our January/February 2015 issue.