Innovator Series: Marketing Biographies

REALTOR® Magazine’s 2007 Innovators Series lets you sit in on four freewheeling discussions with some of the industry’s thought leaders in brokerage, technology, marketing, and customer service. Find out where the sharpest minds in the field think the industry is going.

September 1, 2007

 

John Bell
Managing Director

360 Degree Digital Influence, Ogilvy Public Relations Worldwide
Bell developed integrated marketing and branding programs for Unilever, Intel, and the National Institutes of Health, among others. Previously, he was creative director at Discover.com.

 

 

James Burroughs, Ph.D.
Associate Professor of Commerce

McIntire School of Commerce at the University of Virginia in Charlottesville
Burroughs’ research focuses on the impact of consumption on well-being and the role people accord products in their lives. His research has appeared in the Journal of Consumer Research and the Journal of Consumer Psychology, and he serves on the advisory board of the Association for Consumer Research.

 

 

Kim Cipriano Prior
Vice President
Lyon Real Estate, Sacramento, Calif.

Cipriano Prior oversees marketing, referral, relocation, and rental operations for the 16-office, 1,000-associate company and leads its strategic Internet and new business development efforts.

 

 

Michael Goldon
Cofounder, @properties, Chicago, and
2006 President-Elect, Chicago Association of REALTORS®

Launched in 2000, Golden’s company today has 535 sales associates in four offices and in 2006 was named to Crain’s Chicago Business’ “Fast Fifty” and Inc. magazine’s “Inc. 500” list of the fastest growing independent companies.

 

 

Charlie Young
Senior Vice President, Marketing
Coldwell Banker Real Estate Corp.

Young directs the company’s consumer advertising, market research, public relations, and internal communications. In the past year, Young has guided the company’s adoption of streaming video online, a widget application for automatically downloading listings onto consumers’ PCs, and the brand’s entry into the virtual world Second Life.

 

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