4 Ways to Keep Top Performers Happy

Part of creating a successful brokerage is making sure your sales associates stay upbeat.

April 1, 2010

1. Say thanks.

"Write personal notes to sales associates thanking them for their hard work and significant contributions to the office. Also, write personal notes to the spouses of sales associates—thanking them for accommodating late evenings and long hours. Take associates to lunch for one-on-one conversation, ask them for input on topics important to the company, and host semi-annual dinners exclusively for top producers." −Angel Dean, FC Tucker Co., Carmel, Ind.

2. Let them do their job.

"Give them support and technology, and then stay out of their way." −Gabe Sanders, e-PRO®, Premier Realty Group, Stuart, Fla.

3. Provide public recognition.

"Do a little ego stroking by recognizing outstanding agents for their outstanding performance. Awards are fun to give and receive." −Vanessa Reilly, Atlanta Skyline Realty, Atlanta

4. Show them the money.

"Top producers don’t need much hand-holding. What they do expect is full commission, support staff, and office amenities—as well as a broker who’s there to provide feedback and recognition. I also keep my agents happy by providing consistent communication about changes in the market and education opportunities." −Sally Hamidi, GRI, Citylights Realty Group, Washington, D.C.