7 Ways to Market Your Business on LinkedIn

With 90 million members worldwide, LinkedIn is more than a resume site, says Stacy Stateham.

April 1, 2011

Stacy Stateham, a practitioner with Nextage Professionals Realty in Rockford, Ill., has used LinkedIn to make strategic connections. "Here [in Rockford], I focus on a small area where there are several manufacturing plants and company headquarters," she says. "People move back and forth a lot, and there’s a pretty good chance of a referral going either way." Without her LinkedIn connections, she’d have a "dartboard chance" of knowing referral agents in other markets, she says. Here’s how to get more from LinkedIn.

  1. Get recommended. Ask colleagues, clients, managers, and employees to endorse your work. According to LinkedIn, users with recommendations are three times as likely to get inquiries through LinkedIn searches.
  2. Participate in groups. Join an industry-specific networking group (such as the NATIONAL ASSOCIATION OF REALTORS® or your state association’s group) or start a real estate group of your own. Participate in discussions, ask questions, and reach out to other people in the industry.
  3. Try applications. There are several applications that offer add-on features to optimize your profile, such as one that allows you to sync your WordPress blog posts with your LinkedIn profile. A real estate–specific app called Rofo lets LinkedIn users feature property listings and news on their profile.
  4. Ask questions. Post open questions to LinkedIn members or demonstrate your industry expertise by answering questions posted by other LinkedIn professionals. Gain "expert" status when your answer is chosen as best by the asker.
  5. Market your events. With LinkedIn connections, market your training, client appreciation, and networking events via LinkedIn’s events system. 
  6. Buy ads. Direct Ads on LinkedIn delivers targeted advertising, starting at $25, through which you can point other users to your Web page or LinkedIn page.
  7. Read the news. LinkedIn Today, the newest component of LinkedIn, is a customized mini newspaper that pulls relevant news stories and industry topics from feeds populated by your connections and groups.