Online real estate advertising is projected to eclipse real estate newspaper advertising in just another few years to become the dominant real estate ad medium. But before you rush to join the bandwagon, take time to know what separates good from bad online advertising.
The house was in a high-traffic area and was snagging plenty of showings, but few people who toured the listing could get past its green countertop. Attracting a larger universe of interested buyers might make the difference. So Jorge L. Guerra Jr., broker-owner of Real Estate Sales Force in Coral Gables, Fla., made a video.
In this new environment, nothing is more important than keeping your sales associates motivated, because it’s only when they’re hungry to succeed that they can look at slower markets and see opportunity.
With only a managing broker and one staff person helping them, the 70 sales associates working out of the original SimplySold Real Estate office in Douglasville, Ga., a western Atlanta suburb, operate in a lean environment. Yet, given how responsive the sales associates can be, customers might believe there’s a slew of support staff behind them.
Experts agree that what gives a brokerage magnetic attraction is more than just enticements such as a high commission split or cutting-edge technology. Instead, brokers create a buzz around their company by exuding leadership and creating a culture that fosters productivity.
Brokers are increasingly providing benefits such as health insurance and retirement savings plans while still preserving their associates’ independent contractor status. Here’s a snapshot of benefits packages offered by brokers—large and small, independent and franchised—throughout the country.
Maybe the next best thing is building a cadre of leaders from among your sales ranks. Those leaders can coach newer associates, thereby helping you keep office motivation high. What’s more, you can cultivate the leaders who show promise to step into more of a management role.
NAR has updated, relaunched, and renamed its 1995 legal guide for brokers. Real Estate Brokerage Essentials: Managing Legal and Business Issues includes a new chapter on federal do-not-call, do-not-e-mail, and do-not-fax laws, as well as other timely updates.