Today it seems that the amount of real estate marketing information online is infinite. How much is enough — or too much? What’s the next step? We asked 10 tech innovators to tell us what you need to know about the online world — now and tomorrow.
There’s nothing like serving fine wine to add panache to an open house for that new upscale condo development you’re marketing. But make sure you’re doing it in a way that won’t create unnecessary legal liability for your brokerage.
Your sales associates might be generating plenty of commission income, but is enough of that money flowing to your brokerage for you to pay your bills on time? Here are a few ideas to help ensure that you don’t run into trouble.
Your in-house mortgage, title, and insurance services are as competitive as any in your market. Yet, it’s like pulling teeth to get your sales associates to recommend them. Here’s how you can get salespeople talking about your services.
Like the customers they serve, real estate brokerage companies are changing. Here are a few interesting facts taken from the 2006 NATIONAL ASSOCIATION OF REALTORS® Profile of Real Estate Firms: An Industry Overview.
Much of a REALTOR®’s life focuses on the present, what it takes to succeed today, tomorrow, or next year. But if you expect to build your business for long-term prosperity, you have to explore what the industry might look like in the future. REALTOR® Magazine’s 2007 Innovators Series lets you sit in on four freewheeling discussions with some of the industry’s thought leaders in brokerage, technology, marketing, and customer service. Find out where the sharpest minds in the field think the industry is going.
You know you have to offer your associates top notch training to help them stay competitive in these challenging post boom days, but how can you do that without breaking the bank? Here are a few ideas.
With the Millennial generation now entering the workforce, it’ll grow increasingly common in your brokerage for those young people to be selling side by side with Gen Xers, boomers, and veterans. Play to the similarities and the differences of the generations so that they work together like a well-oiled machine.
You’re subject to certain employment laws when employees your administrative assistants, marketing people, tech support are called up. Here's how to make the shift smoother for employees as well as for independent contractors.
In this new environment, nothing is more important than keeping your sales associates motivated, because it’s only when they’re hungry to succeed that they can look at slower markets and see opportunity.
The house was in a high-traffic area and was snagging plenty of showings, but few people who toured the listing could get past its green countertop. Attracting a larger universe of interested buyers might make the difference. So Jorge L. Guerra Jr., broker-owner of Real Estate Sales Force in Coral Gables, Fla., made a video.
Online real estate advertising is projected to eclipse real estate newspaper advertising in just another few years to become the dominant real estate ad medium. But before you rush to join the bandwagon, take time to know what separates good from bad online advertising.
Experts agree that what gives a brokerage magnetic attraction is more than just enticements such as a high commission split or cutting-edge technology. Instead, brokers create a buzz around their company by exuding leadership and creating a culture that fosters productivity.
With only a managing broker and one staff person helping them, the 70 sales associates working out of the original SimplySold Real Estate office in Douglasville, Ga., a western Atlanta suburb, operate in a lean environment. Yet, given how responsive the sales associates can be, customers might believe there’s a slew of support staff behind them.