It can be challenging to know what you can ask job candidates as you seek to comply with federal antidiscrimination laws. But you can still learn job-critical matters related to these topics by framing your questions in a nondiscriminatory manner.
If your experience with rental locator services dates back to when you were hunting for your first digs away from mom and dad, you probably remember being offered instant coffee out of Styrofoam cups and filling out your search form while sitting in a wobbly secondhand chair. If that’s the case, you won’t be prepared for Chicago Apartment Finders.
Faced with fewer new licensees coming through the pipeline than in large metropolitan areas, brokers in small markets have to recruit smart to stay successful, because they and their competitors are pulling from the same tiny group of candidates.
How do you structure motivation to be effective up and down the ranks of your sales associates, from the top performers to more modest performers? The answer is in tailoring incentives to where your associates are in their career.
Given the likelihood you’ll have an associate in crisis at some point, it’s imperative you see your role as part manager and part counselor, not just to help maintain associates as a productive part of the office but also to help them as people.
Anecdotal reports have estimated about 50 percent of new associates don’t make it to their first anniversary, and there’s agreement with that statistic among brokers—when they’re not talking about their own company. Whatever the magnitude of the washout rate, there are steps you can take to keep it from getting too high.
Brokers continue to put money into newspapers, magazines, television, billboards, and marketing events, such as homebuying seminars. But those marketing efforts are now principally geared to brand building and driving people to the Web, say brokers and marketers.
You’ve got technology performing all kinds of feats of wizardry for you—tracking prospects, creating virtual tours—but are these functions adding to your company’s bottom line? It isn’t always easy to answer that question.
Brokers don’t need to make upfront policy declarations to attract and retain associates from a range of cultures. But there are tactics you can use to actively recruit an ethnically diverse sales force.