Franchise Spotlight: NextHome
Consumer focus, automation, and caring are among the factors driving growth for Content Sponsor NextHome.
September - October
NextHome | James Dwiggins, CEO
Q. Where is NextHome in terms of national footprint today, and how have you grown so quickly since REALTOR® Magazine’s last Franchise Report two years ago?
A. We’re just under five years old, and as of March, we’ve opened 350 franchises across 45 states with 3,200+ members nationwide. This year, we’ll close more than 20,000 transactions worth $5–$6 billion in volume, making NextHome one of the top real estate companies in the U.S.
Get the scoop on 28 franchise brands in REALTOR® Magazine’s 2019 Residential Franchise Report.
Our growth is attributed to our flexible franchise fees, all-inclusive and completely automated technology platform, consumer-oriented branding and marketing, and member support. We are the first franchise designed for the small to midsize real estate office and team. This -combination has allowed us to be named the number four franchise in the country by Franchise Business Review and one of the fastest-growing private companies in America by Inc. 5000.
Q. What sets you apart from a consumer perspective?
A. We are solely focused on the needs of the home buyer and seller. When something is commonly requested, we implement it and make it a minimum standard across our whole company. Our bed/bath/parking sign rider is a great example. Sellers want the key features of their home -advertised on the yard sign, and buyers want to know the property details when driving by. Our orange Frenchie mascot Luke is another example. A cutout of him sits next to our yard signs attracting attention, and we provide a stuffed version of him to our clients and their children. Our brand truly creates an emotional connection with our clients. It’s an experience unique to our company.
Q. From what we have seen, your franchise has cultivated a truly unique culture. Tell us about the NextHome difference.
A. Being a “NextHomie” means you bleed orange, put others above yourself, and deeply care about the buying and selling experience. We’re creating a professional, collaborative, -community-based organization that cares about people. We’ve achieved this by being selective about who joins our company. For us, agent count is never a measure of success. The result is a nationwide network of NextHomies who truly want to help and see each -other succeed. It’s a culture and mindset that simply doesn’t exist elsewhere.