Although it’s common for brokerages to bestow public accolades in the hopes of building morale, singling out individual accomplishments can actually backfire by undermining a more important business goal.
As a broker, it’s tempting to cut associates more slack than usual because of challenging market conditions. But there comes a point when nonproducers become a serious drag on the brokerage’s operations.
No matter how sharp the product or how much money the vendor promises you’ll save, read the fine print in the contract before you sign. Otherwise, you may find out you’ve bought or leased some real headaches.
It seems everyone you know in real estate is launching a blogging platform to promote their brokerages and give their associates a forum for building their client bases. Is blogging the right move for you?
Though home builders and existing-home brokers work side by side, it’s uncommon to meet brokers who do both. That rare breed who wears both hats says that combining new-home construction and existing-home sales into a single business model creates a synergy that energizes both businesses in good times and provides a safety net in leaner times.