To reach prospects today, simply having a Web site is not enough. Your brokerage needs to build an online presence that helps prospects find you through search engines and social media.
Although it’s common for brokerages to bestow public accolades in the hopes of building morale, singling out individual accomplishments can actually backfire by undermining a more important business goal.
As a broker, it’s tempting to cut associates more slack than usual because of challenging market conditions. But there comes a point when nonproducers become a serious drag on the brokerage’s operations.
Finding the right advertising agency to promote your vision for your brand is critical for success. Here’s what top real estate marketing pros suggest.
No matter how sharp the product or how much money the vendor promises you’ll save, read the fine print in the contract before you sign. Otherwise, you may find out you’ve bought or leased some real headaches.
