John Plocher has managed to stay on top of a shifting real estate market by diversifying his business. His team of sales associates, property managers, and maintenance workers has grown during some of the industry’s roughest days.
With some 50,000 units available for sale and prices down 50 percent from their peak, Adam Adache is remaking his company into a specialist that helps bring together hard-pressed developers and banks with investment groups and other bulk buyers.
Scott DeNeve thought real estate brokerages were making it too hard for sales associates to tailor their services to the needs of each client, so he designed a company with an innovative hands-off approach.
Eight years ago, Dennis Donahue and his business partners made a prediction: Downtown living would become huge, and real estate companies that focused specifically on the niche would prosper. The gamble paid off.
James Crumbaugh launched a 100 percent company in January, which lets associates keep more of their money than his competitors. He says he can keep the fee so low because his company is virtual, which means its brokers have no office costs.
Broker-owners who’d like nothing more than to get in front of the 38 million readers of Better Homes and Gardensmagazine and the 5 million unique monthly visitors to the magazine’s Web site will have that chance in July when Realogy Corp. rolls out its newest franchise brand, Better Homes and Gardens Real Estate.
Who says nice guys finish last? Since he came on board as broker-manager of RE/MAX Unlimited, REALTORS®, in Palatine, Ill., Lee Bialek, considered an all-around nice guy by his sales force, has helped his office grow its sales volume 64 percent, from $101 million in 1999 to $166 million in 2001. Now the company ranks No. 1 in its market.
Minnetonka Realty owner Brian Meagher didn’t create the Minnetonka area real estate boom, but he did create the plan to expand his company in a hurry from four sales associates to 40, and had fun doing it.