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Broker Profiles

The Language of the Deal

Mexico lies just a few miles away, yet it’s worlds apart from the Texas border town of McAllen, where Adrian A. Arriaga runs his real estate business. He's learned why deals with foreign investors take time: They have to trust you first.

August 1, 2000
Jane Adler

The Consolidator

Cope is reaching for economies of scale to keep No. 8–ranked Arvida Realty Services thriving. This comes at a time when brokerage profits are under increasing pressure from rising costs and discounted services.

July 1, 2000
Robert Freedman

Yankee Know-how

With 1999 revenues of more than $170 million, The DeWolfe Cos. Inc. in Lexington, Mass., is a New England powerhouse that encompasses real estate brokerage, mortgage, insurance, relocation, and moving services.

July 1, 2000
Marcie Geffner

Prudential Office Provides Technology to Make Salespeople Mobile

Gay Pinson used to display her grandchildren’s pictures on her office desk. Her awards used to hang on the wall behind her. Today she can still put up those photos and awards, only it’s in her home office.

October 1, 1997
Christina Hoffmann

Broker Trims Sales Staff, Joins Sales Ranks Himself

Frustrated by shriveling profits, Chuck Padgett, broker-president of Coldwell Banker–Buckner Real Estate, set about reinventing himself and his company. Seeing his bottom line attacked by escalating overhead and salespeople who didn’t pull their weight, Padgett whittled down his sales staff and threw his own hat into the ring.

October 1, 1997
Robert Liparulo

Broker Hires Undercover Phone Sleuths

If you’re like most brokers, this year you’ll spend more than 15 percent of your company dollar on advertising. Picture all that money going down the drain. That’s what happens when salespeople who answer your phones don’t know how to turn calls into appointments.

October 1, 1997
Robert Liparulo

Top This: Broker Boasts 8 NAR Professional Designations

When Mark L. Levine, president of Levine Ltd., REALTORS®, Englewood, Colo., started a real estate business back in the 1960s, he sought to avoid the school of hard knocks. One way, he figured, was to get as much education as he could. He ended up with eight REALTOR® family professional designations.

September 1, 1997

Seven Years, Eight Times More Sales

In the seven years since Frank D'Ostilio, president and broker in charge of William Orange Realty Inc., bought his company, he's increased sales eightfold. D'Ostilio's experience has made him a strong proponent of buying used--companies, that is.

January 1, 1997
G.M. Filisko

Recruiting and Increasing Sales & Listings

Rose & Kreuth Realty Corp. created Celebrating You--Co-Op '95, which allowed salespeople both at Rose & Kreuth and at cooperating companies to win prizes for selling the company's listings.

November 1, 1996
G.M. Filisko

York Brings Quality Control to Real Estate Industry

When Ed Willer, president of York Residential in Raleigh, N.C., signed up at North Carolina State University for workshops on quality control, he quickly realized he was the only real estate practitioner in the classes. As a result, Willer developed his own program.

August 1, 1996
Barlow Herget

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