Barbara Ballinger is a freelance writer and the author of several books on real estate, architecture, and remodeling, including The Kitchen Bible: Designing the Perfect Culinary Space (Images Publishing, 2014). Barbara’s most recent book is The Garden Bible: Designing Your Perfect Outdoor Space, co-authored with Michael Glassman (Images, 2015).
Staging for a Cozy, Minimalist Look
Real estate agents often have to work with either barren rooms or sloppy, overstuffed spaces. But what’s truly attracting the most buyers right now is a deft balance of tidy austerity and a comfortable, lived-in feel.
April 1, 2017
While decluttering a listing before putting it on the market will help sellers keep their homes cleaner and get a head start on packing, this practice also helps the product that’s for sale shine through more clearly. “Staging isn’t about decorating, but putting a room and its architecture in the best light,” says Chicago-area designer and stager Paula Winter.
Watch for these signs that you’re tipping the balance too far in one direction.
Yellow; rich, dark colors; and textured or faux Tuscan-painted walls
Elaborate window treatments
Floral or oversized patterns
Every wall covered with art
Orchids or other fussy plants
A set table
Matching furniture sets
Nearly empty shelves and storage
Cookies baking in an oven during the open house
But stagers also caution against stripping too much away, which can make a space feel stark and uninviting. The happy medium is instead a modern, minimalist look that permits buyers to imagine how their furnishings may fit in spatially while exuding warmth from some carefully added accessories.
Staging, once mostly for vacant homes or high-priced listings, is now more widely used. Meridith Baer, who stages more than 140 properties a month through her eponymous California firm, says the practice can help increase the sales price and decrease the listing time for homes. The Real Estate Staging Association pegs the average time on the market for homes sold after staging at 21 days, an estimated 90 percent less time than unstaged properties.
Bear in mind that different generations have slightly different design tastes and tolerance for clutter or spareness, as do buyers in different geographic markets and price points. “Many in the greater Los Angeles area have been asking for a more minimal look, but in Orange County and Northern California, high-end properties still reflect a rich layering that shows a well-lived, well-traveled life,” Baer says. Here are five recommendations to strike the right balance.
For more help, consider Home Staging: The Power That Sells Real Estate: 15 Home Staging Experts Share Industry Secrets (OTB Publishing, 2016). If homeowners don’t have au courant items, you can consider renting furnishings; some stagers keep large collections in a warehouse or storage facility. If you decide to hire a stager, know that some might charge an hourly fee, while others may charge anywhere from one-half to three-quarters of 1 percent of a home’s listing price, which is how Refined Interior Staging Solutions’ Helen Bartlett works.
5. Remember inexpensive tweaks. Good staging isn’t about grand gestures, large furnishings, or scads of accessories. Minor fixes can help what’s already there stand out without cluttering the space. Replace fixtures with bulbs of the same wattage and color, and hang clothing on similar hangers for a more uniform feel, says Jennifer Ames, a salesperson with Coldwell Banker Residential Brokerage in Chicago. “It gives buyers a good feeling as they walk through, that the sellers have cleaned and organized their homes,” she says. But in keeping with the cozy factor, avoid overwrought perfection. “Make anything you do look authentic, rather than contrived like putting out place settings at a table,” says Helen Bartlett, a RESA certified stager with Refined Interior Staging Solutions in Fairway, Kan. “Nobody lives that way.”