The NATIONAL ASSOCIATION OF REALTORS® new Model Internet Advertising rule expressly prohibits licensees from displaying and distributing, electronically or otherwise, other licensees' listings without the authorization of the listing broker.
Since brokers have very limited time, sales associates might not get the ethics training, counseling, and coaching they need. So to help you develop office policies or refine existing ones, here are four areas to address and include in your policy manuals.
Enhancing the REALTOR® image is an important concern to many of us. If efforts aimed at improving our profession are to endure, it’s essential that we understand and observe the ethical obligations we voluntarily assume when we become REALTORS®.
First there was E-mail, which moved communication from the telephone to the computer. Then there was the Web page, which brought marketing into cyberspace. Now get ready for e-commerce and the online real estate transaction.
We've often heard the admonition "Don't talk to someone else's client! It's unethical! It's illegal!" Is it really accurate to say the Code of Ethics prohibits a REALTOR® from uttering even one word to the client of another REALTOR®?
Making the Code of Ethics stronger and helping REALTORS® become more familiar and comfortable with the principles of the Code were behind changes approved by the NAR Delegate Body at the National Convention in November.
The Code helps us make wise decisions and act appropriately in certain situations. But we must rely on our own ability to think things through and make sound ethical decisions. Remember, the public wants to do business with an ethical real estate professional. And that’s you.